DSA Labs Ecosystem
One company. Two platforms. One operating picture.
DSA Labs builds software for the intelligent management of sports data. Everything we make sits in one of three tiers: two core platforms, the shared engine underneath them, and our independently branded consumer apps.
Start here
The whole company in one paragraph
DSA Labs is a software development company for the intelligent management of sports data. We sell two core platforms. StatLink works with your team's own data so you can understand yourself. IMPACTCAP works with aggregated public data across sports so you can understand everyone else. Both run on the same intelligence engine — a pipeline that acquires, verifies, stores, models, and reasons over sports data. Alongside them we operate two independently branded consumer apps, Depth Chart Pro and the Gridiron 1880 All-American Fan Vote, which reach the industry and the fans directly.
Core platforms
StatLink and IMPACTCAP. What customers buy.
Intelligence engine
Ghost Wolves, Sentry, Datalayer, Windfury, RAVEN. What makes it work.
Consumer brands
Depth Chart Pro and Gridiron 1880 Fan Vote. How we reach the market.
How it is organized
The ecosystem, top to bottom
Read it as an org chart. The company sits at the top, the two platforms are what you buy, the engine is shared infrastructure underneath, and the consumer brands sit deliberately off to the side.
The software company. Software for the intelligent management of sports data.
One pipeline: acquire, verify, store, model, and reason. Both platforms run on it.
Insider depth charts from industry professionals.
Fan-powered, real-time All-American rankings.
Separately branded products with their own audiences — not modules of StatLink or IMPACTCAP.
The core distinction
StatLink looks inward. IMPACTCAP looks outward.
This is the single thing worth remembering. The two platforms are not tiers of each other and they are not competing products — they differ by whose data they run on.
StatLink
Know your team — from data to depth chart.
Uses your team's own data to centralize, model, and project performance so you can make decisions about the roster you already have.
IMPACTCAP
Data that wins.
An intelligence platform that integrates and processes data across sports, unifying performance into a single operating picture and delivering predictive analytics.
Know your team — from data to depth chart.
Data that wins.
Your organization's own data.
Aggregated publicly available team and player data.
What is true about my team?
How do we compare to everyone else?
Centralizes, models, and projects performance.
Integrates and processes data across sports into a single operating picture.
Coaches, managers, and performance staff.
General managers, scouts, and coaches.
Internal and private to your organization.
Cross-sport and market-wide.
Together they give you the full picture. Most organizations eventually run both — StatLink to know themselves, IMPACTCAP to know the field.
Under the hood
The intelligence engine
Five named systems, in the order data moves through them. Both platforms and every consumer app read from this same pipeline.
- 01
Ghost Wolves
Acquisition
Aggregates publicly available team and player data at scale, continuously.
- 02
Sentry
Reliability
Monitors the health of the pipeline so stale or broken data never reaches a decision.
- 03
Datalayer
Storage · AWS S3
The normalized single source of truth that every product reads from.
- 04
Windfury
Modeling
Turns stored data into rankings, projections, and impact simulations.
05RAVEN
AI layer
Reasons over the modeled data and answers plain-language questions. Live on IMPACTCAP today.
What the engine powers
The layer that makes it usable
Meet RAVEN
A pipeline is only worth as much as the answers you can get out of it. RAVEN is the AI layer that turns the engine into something you can simply ask a question.
RAVEN
Everything upstream in the engine exists to make one thing possible: asking a question and getting a straight answer. RAVEN reasons across player data, team power models, rankings, projections, and every evaluation tool at once, then answers in plain language.
RAVEN does not replace the data layer — it activates it. Nothing is generated from thin air; every answer traces back to data Sentry has already verified.
Read the full RAVEN write-up
- Available today
- Live on IMPACTCAP, across aggregated public data.
- On the roadmap
- StatLink support, so the same questions can be asked of your own team data.
Ask in plain language
Type a question the way you would ask a colleague. No query syntax, no dashboard interpretation.
Investigate and compare
Dig into players and teams, weigh options side by side, and surface risks and opportunities.
Grounded, not guessing
Answers are drawn from our own verified data — not generic web knowledge — and trace back to the source.
Frontier models
Powered by the most capable models available from Google, Anthropic, and xAI.
Why it compounds
The ecosystem is a loop, not a funnel
Data comes in, gets verified and modeled, reaches a decision-maker, and the outcome of that decision becomes new data.
DSA Labs
Datalayer
- 1
Data arrives
Public team and player data, plus your own first-party data.
- 2
Ghost Wolves collects
Aggregated at scale, then health-checked by Sentry.
- 3
Windfury models it
Rankings, projections, and impact simulations.
- 4
Products surface it
StatLink, IMPACTCAP, and the consumer brands.
- 5
Decisions get made
Depth charts, signings, scouting calls, fan debate.
- 6
New signal returns
Insider curation and fan sentiment feed back in.
The loop is the point. Every product both consumes from the Datalayer and contributes back to it, so the picture gets sharper the longer the ecosystem runs.
Tier 3
Consumer & media brands
Independently branded properties, powered by DSA Labs. They have their own names, their own audiences, and their own sites.
Important: these are separate products, not modules or add-ons inside StatLink or IMPACTCAP. If someone is comparing them side by side with the core platforms, that is the mix-up.
Depth Chart Pro
Insider depth charts from industry professionals.
Exclusive access to professionally curated NFL and college football depth charts, updated daily by scouts, agents, and analysts who work inside the industry.
Gridiron 1880 All-American Fan Vote
Fan-powered rankings, updated in real time.
Every week thousands of fans cast votes and help shape the Gridiron 1880 player rankings — turning the national debate into live competition.
Fan-powered rankings. Votes move players up and down the leaderboard as they are submitted.
Real-time leaderboards. Rankings shift through the week as fans vote and creators debate.
Data plus fan sentiment. Works alongside the Gridiron 1880 Player Impact Ranking for the full story.
Vote anytime, anywhere. Mobile-friendly — from campus, from home, or from inside the stadium.
Choose your entry point
Who buys what
Find your role and start there. You do not need the whole ecosystem on day one.
Find your fit
Not sure which one you need?
Tell the advisor about your organization and what you are trying to solve. It will point you to one product and explain why.
Product Advisor
Describe your situation and get pointed to the right platform.
Tell me who you are and what you are trying to figure out. If your question is about your own roster, that usually points to StatLink. If it is about players you don't employ yet, that usually points to IMPACTCAP.
Try one of these
Two platforms, one engine, and the brands that reach the market
That is the entire DSA Labs ecosystem. Let's figure out which part of it moves the needle for you.