Analytics corner

A fresh voice in a new age of analytics.

How Warcraft Logs Can Inspire Better Performance for Sports Teams: A Lesson from Gaming
Scott Krotee Scott Krotee

How Warcraft Logs Can Inspire Better Performance for Sports Teams: A Lesson from Gaming

World of Warcraft players have long used Warcraft Logs to drive individual and team performance through player parses and ranking systems. Now, platforms like StatLink are bringing those same competitive frameworks to sports—offering real-time analytics, transparent rankings, and powerful insights that elevate athletes and organizations alike. Explore how gaming’s embrace of data is reshaping sports, empowering leaders to make smarter roster decisions and push player performance to new heights.

Read More
Running an Impact-Driven Analytics Program Doesn’t Have to Be Difficult
Scott Krotee Scott Krotee

Running an Impact-Driven Analytics Program Doesn’t Have to Be Difficult

Tracking player impact doesn’t have to be complicated. The +/- On Ball and Off Ball Scorecard simplifies analytics by logging just positive or negative actions on and off the ball. With minimal data, coaches can gain powerful insights into player performance and team impact—without the complexity.

Read More
The Age-Old Question: How Do I Contact a College Coach?
Scott Krotee Scott Krotee

The Age-Old Question: How Do I Contact a College Coach?

For decades, players and parents have struggled with the same questions: How do I find a college coach’s contact info? How do I email them? What should I say? Despite all the advancements in sports technology, recruiting remains frustratingly outdated. StatLink provides the solution—an all-in-one platform where players can build their profile, access a verified coach contact database, and send professional emails with just one click. It’s time to simplify recruiting and take control of the process.

Read More
The Value Proposition: Evaluating the Cost of Data Analytics
Scott Krotee Scott Krotee

The Value Proposition: Evaluating the Cost of Data Analytics

In today’s sports landscape, analytics are essential—but not all teams can afford the complex, high-cost infrastructures used by top-tier leagues. StatLink offers a streamlined alternative, delivering actionable insights at 99.99% less cost. It’s time to rethink the way we approach data: Are you ready to trade overwhelming complexity for manageable, impactful decisions?

Read More
Power Behind Rankings
Doug Oppenheimer Doug Oppenheimer

Power Behind Rankings

In a sweltering practice, a group of youth players found a spark—not from a coach’s speech, but from a single motivating phrase: “This goes in the rankings!” In this powerful reflection, Doug Oppenheimer challenges the common belief that player rankings create toxicity. Instead, he reveals how—when implemented thoughtfully—rankings can drive effort, accountability, and joy. From building intrinsic motivation to offering transparent, data-backed feedback to parents, Oppenheimer shows that measurement isn’t the enemy of development—it’s a catalyst. The key lies in how we wield the tool.

Read More
Coaching in the World of Analytics
Jon Nichols Jon Nichols

Coaching in the World of Analytics

In the age of analytics, the coach’s role is more essential than ever—not less. In Coaching in the World of Analytics, Jon Nichols argues that analytics doesn’t replace coaching; it refines it. Coaches set the objectives, define what “good” looks like, and apply context to uncertainty in the data. Without their judgment and experience, data lacks purpose. Nichols outlines how modern coaching is still about tactics and leadership—but now, it’s informed by data, not governed by it.

Read More