A data team in the palm of your hands

StatLink transforms your raw data into actionable insights.

THE PROBLEM

COACHES ARE STILL USING A CLIPBOARD IN 2025

Flowchart with a clipboard icon showing the cycle: travel sports, recruiting, camps & combines, player evaluation, illustrating the ongoing process coaches use a clipboard.

Data collection

  • Subjective Evaluations

  • Legacy Systems

  • “Eye Test” and “Gut Feeling” Decision Making

  • Lack of Automation

Not using data

  • A lot of data — little information

  • Turning data into decisions

  • “Eye Test” and “Gut Feeling” Decision Making

  • Lack of Automation

Technical Skill

  • Coaches don’t have the skill, know-how, or access to data scientists

  • Programs don’t have the budget

  • No digital infrastructure

FRICTION

Talent identification

  • Subjective Evaluations

  • Legacy Systems

  • “Eye Test” and “Gut Feeling” Decision Making

  • Lack of Automation

Data collection

  • A lot of data — little information

  • Turning data into decisions

  • “Eye Test” and “Gut Feeling” Decision Making

  • Lack of Automation

Time & money

  • Coaches don’t have the skill, know-how, or access to data scientists

  • Programs don’t have the budget

  • No digital infrastructure

Solutions

The cornerstone of DSA Labs's suite of products is StatLink, a software platform designed to integrate data from a multitude of sources and systems, enabling real-time situational awareness and data-driven decision-making.

StatLink is designed to ingest massive amounts of data from various sources, including wearables, coaching evaluations, and data providors, and apply advanced machine learning algorithms to model and visulaize performance simultaneously. We combine a sophisticated statistical inference engine with a simple, easy-to-use interface.

Screenshot of a sports analytics app interface showing a soccer team dashboard titled 'StatLink Soccer Demo Team' with options for stats, roster, subscription, and info. Includes analysis shortcuts such as Player Trends, Player Rankings, Match & Odds Predictor, Master Submission List, Team Report, and Depth Chart. Displays recent submission data for goalkeepers and team performance demos, along with team lineup detail.

Product

Manager Dashboard

Coaches and administrators begin with a unified dashboard that surfaces the most critical insights in seconds. From optimized depth charts and lineup recommendations to high-level performance summaries and trend indicators, the Manager Dashboard provides one-click access to the metrics that matter most—so even small staffs can oversee multiple teams efficiently.

Player Profiles

Each athlete’s profile blends biometric data, performance stats, and subjective scout evaluations into a 360° view. Advanced statistical models forecast player potential, optimize lineups, and simulate “what-if” scenarios—giving coaches a predictive edge. All insights are delivered through simple dashboards and visual charts, ensuring that even non-technical users can pinpoint strengths, communicate specific goals, and measure improvement with tangible data.

Consulting

DSA Labs offer a comprehensive range of consulting services to help organizations at every stage of their sports analytics journey. This includes combines and ID events, talent identification, player valuations, implementation support, and custom software.

How it works

Flowchart titled "The flywheel of StatLink dynamism" illustrating a cycle connecting DSA Labs, StatLink, and Clients with benefits such as more data, capabilities, scouting, investment, coaching, and data integration.

The Flywheel of StatLink Dynamism

At the heart of our platform is DSA Labs, which powers two interlocking flywheels—one driving your team’s on-field performance, the other maximizing your data ROI.

The Client Value Flywheel

  • More Data Integration
    Bringing in wearables, video feeds, GPS, and historical stats creates a richer data foundation.

  • Lower Cost
    Consolidating data pipelines and automating workflows drives down administrative burden and tech spend.

  • More Coaching
    Freed from manual drudgery, your staff spends more time on high-impact coaching.

  • Increased Data Provider Spend
    As you demand new feeds and deeper granularity, providers invest in better coverage—expanding your integration possibilities.

The StatLink Performance Flywheel

  • More Capabilities
    Each new feature—advanced analytics, automated scouting tools, custom reporting—expands what you can do.

  • Better Scouting & Recruiting
    With deeper insights, you identify talent faster and more accurately.

  • More Focused Player Development
    Coaches target training to each athlete’s strengths and weaknesses.

  • Expanded Third-Party Services
    As development accelerates, you integrate cutting-edge sports science, nutrition, and wellness partners—fueling another round of feature innovation.

Summary

Together, these two wheels create a self-reinforcing cycle: every new capability accelerates performance, and every efficiency gain amplifies your data ecosystem, powering sustained competitive advantage for your program.

The competition

Spreadsheets

  • Manual data entry — error prone & time consuming

  • Static, siloed reports with no real-time updates

  • No built-in sport specific analytics

Dashboarding

  • Collaboration-friendly but limited processing power

  • Version control headaches and formula breakage

  • Microsoft BI, Tableau, etc. simply display data — no real statistical modeling or analysis

  • Lack of Automation

Phds

  • Expensive data science teams

  • Not scalable across multiple teams & sports

  • Long lead times for bespoke analyses

Comparison chart of data tools with features marked by green checkmarks and red crosses. Tools include STATLINK, SPREADSHEETS, DASHBOARDING, and PHDS. Features include ease of collaboration, predictive analytics, completeness of data, automation and scalability, and cost.

Value Proposition

  • Automated and scalable statistical modeling. No data science knowledge required.

  • Simple but powerful analytics for predicting and visualizing performance.

  • Cost effective; works within any budget.

  • Integrate and centralize all of your data sources alongside your custom evaluations.

  • Turn your paperwork, Google Docs, Sheets, and Excel files into data that matters.

Manager Dashboard Workflow

  • Quick and Easy Team Onboarding

    • Upload your roster in minutes using an Excel spreadsheet or issuing a simple QR code.

    • Save time with seamless onboarding, ensuring all player data is organized in one place.

    • Focus on coaching while StatLink handles the logistics.

  • Customizable Tools to Measure What Matters

    • Choose an evaluation card from our extensive library or design one tailored to your needs.

    • Use our core characteristics and create your own customized metrics to evaluate players.

    • Define how you want to measure success—because you know your team best.

  • Effortlessly Capture and Integrate Player Statistics

    • Use our quick-entry system to record player performance in real time during games or practices.

    • Seamlessly integrate data from your favorite technologies and feeds to automate statistics collection.

    • Save time while ensuring accurate, up-to-date performance data. Click HERE to learn more.

  • Uncover Insights to Understand Your Team

    • Dive deeper into player and team performance with advanced ranking scores, intuitive dashboards, and detailed analytics tools.

    • Gain actionable insights to identify strengths, address gaps, and elevate performance.

    • Know your team better to make smarter, data-driven decisions.

  • Seamlessly Share Lineups With Your Network

    • Create and organize your lineups effortlessly, tailored to your strategy and goals.

    • Share lineups instantly with players, scouts, coaches, broadcast teams, and fans via email or QR code.

    • Keep everyone informed and engaged with your team’s latest updates.

Our Features

Screenshot of a sports player ranking list showing players' names, positions, jersey numbers, and scores, with navigation icons at the bottom labeled Home, Analysis, Data Entry, Search, and Account.

PREDICTIVE PLAYER RANKINGS

Screenshot of a transfer portal quick evaluation with headshots of college football players, each with a jersey number and name. The top row shows players with sandy backgrounds, middle rows with individual color-coded borders, and the bottom row with one player.

CUSTOM DATA ENTRY INTERFACE

Aggregate team report for Reading United AC dated January 4th, 2024. It includes team rankings, player scores, and an emblem of a train with the team's name.

TEAM REPORTS GENERATOR

Soccer field lineup diagram showing basketball players' positions with numbers and names, including Haru Ito, Connor, Luke Ne, and Jose Ortiz, for the Off The Ball NCAA Transfer Portal Showcase in December 2024.

LINEUP CREATOR

Analysis dashboard for NC State Men's Soccer team, showing player performance graphs and leader profiles over six months, with tabs for execution, scorecard, measurement, and recent data.

PLAYER TREND TOOL

Screenshot of a computer results page showing high scores in agreeableness, openness to new experiences, conscientiousness, extraversion, stability, resilience, and grit, with low scores in nervousness and low to moderate in other categories.

PERSONALITY TRAIT INSTRUMENT

A soccer team's depth chart showing players' names, positions, and ratings with color-coded ranks from 90 to below 40.

DEPTH CHART

"We used to juggle spreadsheets and manual tracking during training. Now, with StatLink, I can track KPIs in real time."

— Kristi Beckman, Loudoun United FC, USL Championship

“StatLink is revolutionizing how we evaluate athlete performance.”

— Brandon Moore, Head Coach, University of San Diego Football

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